FieldNotes
Ideas shape businesses long before they become brands.
Field Notes is where we share what we’ve learned from years of building brands, launching ideas, and working with people who want to make something better. Some lessons come from experience. Others we're still figuring out.
We write about branding, design, strategy, marketing, creativity, and leadership. To us, they’re all connected. Sometimes we write about a problem. Sometimes it’s a change we see happening. And sometimes it’s just an idea we think is worth talking about.
AI Killed The Designer
Is the designer being replaced? Or is the role being elevated?
As AI handles more of the production, the real value shifts to strategy, judgment, and the ability to create work that resonates with people—not algorithms.
Why Lifestyle Brands Command Premiums
The biggest opportunities rarely come with guarantees. They belong to the people and organizations willing to see beyond what's obvious, challenge conventional thinking—it's about making smarter ones. Discover why perspective, confidence, and strategic risk-taking are the foundation of a lasting competitive advantage.
Think Bigger. Risk Smarter.
Every bold idea begins as a move others wouldn't make. Growth belongs to those willing to question assumptions, embrace uncertainty, and think several moves ahead. The biggest rewards rarely come from playing it safe.