Finding Qualified Buyers Through the Power of Integration.

The Problem with Sales

Sales and marketing desire the same end result, but that is about all the two disciplines have in common. Understanding this difference, and encouraging a positive dynamic between the two, is critical to success in presales. Ideally, sales and marketing should fit “hand in glove,” but this is rarely the case when a sales driven company partners with a marketing driven company to achieve presales. The reason is that the two companies are not truly integrated, and often do not appreciate their different, but parallel, roles.


The Problem with Marketing

A “sales-only” organization is focused on the project on the ground, while a “marketing-only” organization is focused on the project that lives in the minds of consumers. Neither mindset is correct. Both are necessary. Like a team of horses, they need to be equally strong and well-matched. One of the more common mistakes in presales is to give free reign to a marketing company that produces gorgeous materials that are of little use to the sales team, or that arrive too late in the process to be effective. Run-away marketing is one of the easiest ways to lose money and time in presales.


The Power of True Integration

This is the Tandem advantage: one company whose sole purpose is to harness the power of sales and marketing to drive profits in destination real estate. We market to the wealthiest 10% of the population. This singular focus is backed by extraordinary depth of experience and strength in all aspects of resort sales and marketing. But more importantly, Tandem knows how to conduct a symphony of details, deadlines and deliverables to create one harmonious performance, each player in tune and in rhythm with the other.

Our Services

  • There is always a gap between what people think about you and who you really are. Good brand strategy identifies the exact shape of that gap, and then creates a strategy to close it. The most difficult thing, and the most powerful thing, is to communicate precisely what you do

    VIEW MORE

  • Brand identity refers to the public appearance of a company or organization. It extends to all the ways you communicate who you are to the world and is understood consciously and subconsciously. In short, it includes any cues that enable your audience to trust that you are who you say you are.

    VIEW MORE

  • Content creation is a seemingly simple term until you try to define it. It’s a collaborative effort between client, writer, designer and subject experts that results in visual and written material—a kit of parts—that can be used not only for the project at hand but in all the places you communicate.

    VIEW MORE

  • Sales strategy and programming, Integrated sales and marketing plans, Sales team structure and compensation planning, Sales personnel recruitment and training, Property owner referrals, Third-party broker programs, Legal facilitation, and permitting.

    VIEW MORE