Beck Building Company

Beck Building Company is a custom home builder based in Vail, Colorado, with a 50-year track record for building some of the finest homes throughout the Rocky Mountains. Tandem was retained to design an elegant brand identity highlighting the exceptional craftsmanship of a Beck Home.

CHALLENGE

Beck Building Company had a 50-year record of building exceptional homes throughout the Rocky Mountains. The experience carried real equity. The identity did not.

THINKING

Tandem captured the personality behind the craftsmanship in a clean, confident identity and verbal system. A manifesto became the voice and promise of the brand, appearing online, on construction vehicles and site signage, and inside the company's offices. The award-winning website gave client testimonials a central role.

OUTCOME

Build the brand like you build a house. We created a timeless, expandable brand and a set of tools to match its reputation.

Services: Brand strategy / identity / manifesto / website / brochure / proposals / environmental