Land Designs By Ellison–
Creating Living Art
Vail landscape architectural firm Land Designs by Ellison is responsible for the design, installation, and management of some of the most exclusive private luxury homes in Colorado. Tandem created a brand identity using a minimalist approach that evokes artistic creation in harmony with nature.
the challenge —Originally born of the vision of brothers Glen and Rich Ellison as Land Designs by Ellison, they championed a new way to design and live in outdoor landscapes in the high country, and instilled a culture of quality and craftsmanship in everyone they brought on board. Their legacy lives on through our team of passionate outdoor devotees, all of whom were drawn to Ceres to build on the Ellisons’ strong foundation of innovative design and attention to detail. From design and construction to maintenance and plant care, Ceres’ vast industry knowledge delivers invaluable expertise for any landscaping endeavor.
The creative minds at Ellison asked us to create an identity to communicate their strong foundation of innovative design and attention to detail. Their name expresses the unique duality that is manifested in their science, and it was our challenge to visually support this depth of meaning.
It was important for our design solution to communicate Ellison’s respect and reverence for the environment and those they serve. Their products and services are meant for everyone, no matter where they are in their lives, no matter their health. Their technology is easy to use, it’s effortless, it’s non-invasive, it’s uncomplicated, so a sense of simplicity was also a critical characteristic to express.
Through our brand strategy process, we identified that we first needed to better define their brand architecture since Ellison’s is made up of different divisions. We used brand architecture to help structure each division.
From the visual identity side, we established a ‘Modern Contemporary’ vibe that was rooted in their continuous desire to honor the environment and materials. The name lends to what the brand wants to achieve: to serve as a steward for creative individuals to come together and hone their craft. Ellison’s mission is to bring to life every outdoor environment that brings families together.
