Taste of Vail–
Food & Wine
Taste of Vail is a platform for promoting the Vail lifestyle via the community's ever-evolving food and beverage assets. this is done through the organization's iconic food and wine event in the spring, along with additional activities throughout the year designed to support and elevate the community.
Elevate your palate.
CHALLENGETaste of Vail, founded in 1990, promotes the Vail lifestyle through its spring food and wine event and year-round community activity. With chefs, wineries, brewers, distillers, sponsors, and local partners in the mix, the brand had a great deal to say.
THINKINGTandem used a creative brief, stakeholder conversations, and an assessment of brand assets and liabilities to find the clearest value proposition. The idea then moved into an integrated identity, website, social media, and public relations campaign.
Services: Brand strategy / value proposition / identity / website / social / public relations
