Brummett–
Trusted. Home. Technology. For Seniors.
Brummett is a leader in smart home technology – often referred to as home automation and provides homeowners with security, comfort, convenience, and energy efficiency by letting them control smart devices, often using a smart home app on their smartphone or even by voice alone.
the challenge —To convey the dynamic nature of an environment that keeps in sync with the pulse of American culture, we knew our solution had to be as dynamic as the brand itself.
An identity is more than a logo; it is the sum total of all communications. At the heart of all brand communication lives the website, where brand language elements serve as navigational assets and so much more.
At the heart of this organization lives an entrepreneurial spirit, a spirit driven to make home technology to serve consumers' ever-changing needs and tastes. In this spirit was awakened, and a new identity was created to signal a new day. It was time to leverage the experience while operating to fulfill customer and consumer needs in a smart and simple way.
The new identity was designed to communicate the organization's focus on the services that come from the land and live at the heart of their brands. The warmth of the sun and the water's pure goodness provide symbolism of Brummett’s new operating commitment. The vibrancy of the identity brings forward a dynamic energy that connects to their high-impact culture.
A primary goal of the identity and brand language was to convey Brummette’s core values and Colorado roots while communicating its passion and courage for innovation and change.
The creative approach to this dynamic identity was to activate this brand’s most equitable asset, its logo. Banners became silos framing the B and convey the always-changing nature of technology. The ribbon, in a sense, represents the imagination and magic found in stores, theaters, cuisine, amusements, and in the unity found in hosting community events. The star and silo forms remain constant while dynamically functioning to communicate across the website, company apparel, vehicle, and print communications. Our approach had to be as experiential as Brummett itself.
