Portico Club

Portico Club is a private club focused on luxury vacation experiences. It offers members access to a portfolio of luxury vacation homes and personalized travel planning services. The club was launched by Exclusive Resorts and provides a way for members to enjoy high-end accommodations in desirable destinations. 

CHALLENGE

What began as a catalog assignment became a broader brand engagement: positioning, narrative, identity, and a design system capable of holding a very large world together.

THINKING

We reviewed more than 10,000 photographs from over 350 properties, then organized the collection with a journalistic, story-led approach. Less real-estate inventory. More day in the life - Florence, Nantucket, and everywhere in between.

OUTCOME

The editorial system gave Portico Club a sophisticated, calm, and ownable way to present its global collection for years to come.

Services: Brand positioning / narrative / identity / catalogue design / image curation