Portico Club–a collection of unforgettable vacation moments
Portico Club is a private club focused on luxury vacation experiences. It offers members access to a portfolio of luxury vacation homes and personalized travel planning services. The club was launched by Exclusive Resorts and provides a way for members to enjoy high-end accommodations in desirable destinations.
Portico Club offered access to more than 350 luxury vacation homes in sought-after destinations worldwide. The collection was extraordinary. The story needed to feel equally so.
CHALLENGEWhat began as a catalogue assignment became a broader brand engagement: positioning, narrative, identity, and a design system capable of holding a very large world together.
THINKINGWe reviewed more than 10,000 photographs from over 350 properties, then organized the collection with a journalistic, story-led approach. Less real-estate inventory. More day in the life - Florence, Nantucket, and everywhere in between.
OUTCOMEThe editorial system gave Portico Club a sophisticated, calm, and ownable way to present its global collection for years to come.
Services: Brand positioning / narrative / identity / catalogue design / image curation
