Vail Plaza Club is Vail’s Renaissance Plan
North America's favorite ski resort is hardly resting on its laurels. A billion-dollar renaissance plan is in place to add even more amenities. Vail's New Dawn will include ice skating rinks and theaters, underground parking and family entertainment centers. At the forefront of this Renaissance Plan is the Vail Plaza Club.
the challenge —Vail Plaza Club is Vail’s premier private residence club and hotel located in the heart of Vail Village, featuring onsite resort amenities such as a 24-hour concierge, front desk, restaurants, health club, and spa.
In under 18 months, Tandem sold over $25 million in real estate before construction started, reaching a total of more than $43 million in sales before closing.
Tandem created a user-centric website, which was developed for the pre-sales launch and included capabilities such as lead generation and a reservation system for prospects to purchase a residence—supported by direct mail, print, and digital advertising, social media, and email marketing. We created visioning brochures and sales collateral pieces, as well as custom displays for the sales center, construction signage, and more.
Tandem was retained to manage sales and marketing for the teardown and redevelopment of one of Vail’s original landmark hotels, the Vail Village Inn–the $200 million resort hotel was marketed and sold as Vail Plaza Club. It was purchased by Timbers Resorts in 2010 and renamed The Sebastian–a Timbers Resort.
Tandem played a crucial role in securing development financing from GMAC Capital. We created and launched a multi-channel international marketing campaign, resulting in over $25 million in real estate sales before construction began, totaling more than $43 million in real estate sales before closing.
The Sebastian Vail—A Timbers Resort, in the heart of Vail Village, offers an eclectic conflux of approachable chic and mountain comfort. Leonora is The Sebastian Vail’s Signature restaurant offering alpine-inspired tapas, wine, and French-Spanish bistro fare. The campaign below features Leonora's signature dishes.
