Vail Plaza Club is Vail’s Renaissance Plan
North America's favorite ski resort is hardly resting on its laurels. A billion-dollar renaissance plan is in place to add even more amenities. Vail's New Dawn will include ice skating rinks and theaters, underground parking and family entertainment centers. At the forefront of this Renaissance Plan is the Vail Plaza Club.
Sell the vision. Then build it.
CHALLENGEOne of Vail's original landmark hotels was being torn down and redeveloped as a $200 million resort hotel and private residence club in Vail Village. The project needed development financing, demand, and sales before construction.
THINKINGTandem managed sales and marketing, helped secure development financing from GMAC Capital, and launched a multichannel international campaign. The work included a lead-generation and reservation website, direct mail, print and digital advertising, social, email, visioning brochures, sales collateral, sales-center displays, and construction signage.
OUTCOMEMore than $25 million sold before construction began. More than $43 million sold before closing.
Services: Branding / marketing / lead generation / website / sales collateral / presales / legal facilitation
The Sebastian Vail—A Timbers Resort, in the heart of Vail Village, offers an eclectic conflux of approachable chic and mountain comfort. Leonora is The Sebastian Vail’s Signature restaurant offering alpine-inspired tapas, wine, and French-Spanish bistro fare. The campaign below features Leonora's signature dishes.
