Wildhorse–Crested Butte,
Colorado’s Last Great Ski Town
Surrounded by five of the most spectacular wilderness areas in Colorado, Wildhorse offers close to one million acres of protected wilderness and a lifetime guarantee of unspoiled views and unbridled adventure. Wildhorse features elegant single-family ski homes. Tandem's engagement spans from early-stage planning through branding, launch marketing, and real estate pre-sales.
A private refuge. A very public success.
CHALLENGEWildhorse introduced single-family ski homes in Prospect Mountain Estates, surrounded by close to one million acres of protected wilderness. The opportunity was rare. The launch needed to make that scarcity felt.
THINKINGTTandem supported the project from early planning through branding, multichannel marketing, launch, and presales. The sales team was equipped with direct mail, sales materials, and video through the second development phase.
OUTCOMEThe founders’ event sold out in four hours.
Services: Branding / marketing / direct mail / sales materials / video / presales
