Salon Bodhi–Denver’s Original Ouidad Salon
Hair care expert Stacy Jo established Salon Bodhi In 2008, Denver’s first Ouidad-certified salon. Now, more than 15 years on, Salon Bodhi needed a brand refresh that represented its current brand story as a curly hair specialist.
Embrace your inner curl.
CHALLENGEFounded in 2008, Salon Bodhi was Denver's first Ouidad-certified salon. More than 15 years later, its identity no longer reflected its expertise or the growing curly-hair clientele it served.
THINKINGTA website update became a complete rebrand: situation analysis, positioning, custom logotype, visual identity, Ouidad-centered website, and a style guide built to extend across new services and future communications.
OUTCOMEProduct and service sales reached record levels, the work received significant press, and website conversion and salon traffic more than doubled in the first year.
Services: Strategy / positioning / identity / website / social / style guide
