Crafting Lifestyle Brands Through Visual Design Systems

Tandem provides effective branding and marketing solutions to numerous destination real estate clients and DMOs globally, including Alegria Costa Rica, Beaver Creek Resort, Cordillera, East West Partners, Promontory Club, Spanish Peaks, Timber Resorts, and Vail Resorts, among others.

Tandem focuses on lifestyle branding, blending our expertise in integrated sales and marketing strategies with award-winning creative. Tandem caters to the needs of real estate builders and developers from signature residential communities, resort destinations, and dynamic mixed-use urban environments (often featuring luxury brands), as well as unique “legacy” projects in urban and rural districts, cities, and towns.

Our reputation relies on efficiently coordinating the diverse elements of branding that define the intricate marketing strategies for these developments. We excel at crafting a unified voice and image while ensuring a seamless brand presence across all marketing materials to reach the target audience. 

Our History

Tandem Inc. was founded in 1985 in the Vail Valley when Beaver Creek Resort existed mainly on paper, and landmark communities like Cordillera and Mountain Star were considered risky businesses. Tandem has worked with some of the world’s most exclusive real estate, working with some of the resort industry’s most accomplished developers.

Tandem Inc. is an integrated sales and marketing firm organized to cater to the needs of resort and real estate builders and developers. From destination resort real estate to signature residential communities and dynamic mixed-use urban environments.

Over the years, Tandem has earned a reputation for producing sales driven, award-winning marketing programs, with recognition from the National Home Builders Association, the American Resort Development Association, the Hospitality Sales and Marketing Association International, the Telly Awards, the Advertising Federation, American Institute of Graphic Arts and the Art Director’s Club.

Performance-Based Compensation

It has long been our discipline to establish performance criteria with our clients before we begin our work. This gives the development team a common measuring stick for evaluating the merits of proposed marketing and sales strategies, as well as creative concepts and campaigns that will be developed during the scope of the project. We’ve found that establishing performance criteria “raises the bar,” builds consensus, and encourages a smooth and timely approval process.

Certain clients may opt to work with Tandem under our Performance-Based Compensation Program, which is structured to provide you with specified goods and services at cost in return for a share in the profits based on mutually agreed upon performance criteria.

Our Value

The power of true integration. This is the Tandem advantage: one company whose sole purpose is to harness the power of sales and marketing to drive profits in destination real estate. We market to the wealthiest 1% of the population. This singular focus is backed by an extraordinary depth of experience and strength in all aspects of resort sales and marketing. But more importantly, Tandem knows how to conduct a symphony of details, deadlines and deliverables to create one harmonious performance, each player in tune and in rhythm with the other.